• Hearing Is the New Way of Seeing

    Hearing Is the New Way of Seeing

    Once it was a slogan of the streaming platform Spotify. After all, not every consumer wants to stare at the smartphone all day. So, it makes sense to consume the latest news or entertainment as a podcast. The number of users is highly different depending on the country. While podcasts are on the rise in Asia and the USA, some countries are more reluctant to this type of medium. A new study shows that only one in three Germans has heard a podcast once in their life. Only 15% describe themselves as active podcast listeners. But a much more impressive fact is that the pace at which this number is…